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Showing result 1 - 5 of 48 essays matching the above criteria.

  1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    University essay from Göteborgs universitet/Graduate School

    Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

  3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  4. 3. No Business Value without Change Management : Case Study: Implementation of a Digital Tool

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sofia Hedengren; Ronya Zargari Marandi; [2023]
    Keywords : Business Value; Change Management; Digital Transformation; Adoption; Implementation; Knowledge Transfer; Master Thesis.; Affärsvärde; Förändringsledarskap; Digital Transformation; Adoption; Implementation; Kunskapsöverföring; Masterexamensarbete.;

    Abstract : This study explored the challenges faced by enterprises in adapting to the rapid digital transformation driven by Industry 4.0 technologies. Evaluating there turn on investment and measuring the business value of digital solutions can be difficult. READ MORE

  5. 4. The barriers of circular public procurement for ICTs

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Laila Adelson; [2023]
    Keywords : circularity; circular economy; circular public procurement; ICT; Earth and Environmental Sciences;

    Abstract : The EU procured for roughly 202000 MEUR (14% of the EU GDP) during 2021 in the public sector. The majority of these contracts are traditional, linear business model purchases. READ MORE

  6. 5. Organising Programmes within a Knowledge Ecosystem : A Case Study on Value Creation and Value Capture

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sara Flodin; Louise Litzén; [2022]
    Keywords : Knowledge Ecosystems; HCT; Value Creation; Meta-Organisations; Open Systems Perspective; Kunskapsecosystem; HCT; Värdeskapande Processer; Meta-Organisationer; Open Systems Perspective;

    Abstract : Addressing issues of high complexity, such as societal or environmental transformations, require collaboration among a multitude of actors. Therefore, inter-organisational collaborations has evolved for approaching such large-scale problems. During the last decade, the orgasational theory of ecosystems has emerged further. READ MORE