Essays about: "degree thesis on marketing"

Showing result 16 - 20 of 111 essays containing the words degree thesis on marketing.

1. 16. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

3. 17. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

4. 18. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anna Petterson; [2022]
   Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

   Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE

5. 19. Factors Affecting Covid-19 Vaccine Hesitancy in Sweden (2021)

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tatev Nazaryan; Nella Karapetyan; [2021]
   Keywords : Vaccine Hesitancy; Covid-19 Pandemic; Vaccination; Vaccine refusers; Vaccine deniers; Immunization; Social Marketing; Medicine and Health Sciences; Business and Economics;

   Abstract : Authors: Tatev Nazaryan, Nella Karapetyan Supervisor: Fleura Bardhi Date: May 31st, 2021 Course: BUS39 Degree Project in Global Marketing Keywords: Vaccine Hesitancy, Covid-19 Pandemic, Vaccination, Vaccine refusers, Vaccine deniers, Immunization, Social Marketing Thesis Purpose: The aim of this qualitative study is to understand the factors affecting the Covid-19 vaccine hesitancy phenomenon in Sweden. Theoretical Perspective: Our study adopts the Socio-Ecological Model in order to understand what factors affect hesitancy towards the Covid-19 vaccines. READ MORE

6. 20. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE