Essays about: "destination image thesis"

Showing result 1 - 5 of 28 essays containing the words destination image thesis.

1. 1. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Jie Xu; [2023]
   Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

   Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE

3. 2. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Martin Nordström; [2022]
   Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

   Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

4. 3. Travel intentions and risk perception in times of Covid-19 : A study on the Millennial generation of Cologne, Germany

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Natalina Lapteva; [2021]
   Keywords : Cologne; Millennials; Covid-19; travel intentions; risk perception;

   Abstract : The purpose of this thesis is to analyse the intentions to travel among the Millennials of Colognewhile considering their travel risk perception because of the corona pandemic. The target groupand population are the Millennials of Cologne, as they appeal as most suitable due to theirtechnological advancement, full age, and specific characteristics. READ MORE

5. 4. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Natalie Lindgren; [2021]
   Keywords : UGC; SOR; EVM;

   Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE

6. 5. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   University essay from Stockholms universitet/JMK

   Author : Franziska Ewigleben; [2020]
   Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE