Essays about: "dissertation generation Y"

Found 4 essays containing the words dissertation generation Y.

1. 1. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

   University essay from Jönköping University

   Author : Paul Van Caenegem; Yajun Liang; [2022]
   Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

   Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

3. 2. Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Jofel Jochems; Taeke Cornelis Schol; [2020]
   Keywords : Sustainable packaging; green purchasing; consumer behavior; generation Y; FMCG industry; The Netherlands; intention-behavior gap;

   Abstract : This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. READ MORE

4. 3. How green are you? : a study on Baby Boomers and Generation Y

   University essay from Sektionen för hälsa och samhälle

   Author : Macarena Cerrudo Sampol; Isabella Fajersson; [2013]
   Keywords : Baby Boomers; Generation Y; sustainability; sustainable consumption; values;

   Abstract : Sustainability has been an important and discussed issue during the last decades. Sustainability has been defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This concern for the environment includes both the business world as well as individuals. READ MORE

5. 4. How to Motivate Generation Y with Different CulturalBackgrounds - A Cross-Cultural Comparison between China and Sweden

   University essay from Institutionen för ekonomi

   Author : Aroonwan Kårefalk; Maria Pettersson; Yeqing Zhu; [2008]
   Keywords : ;

   Abstract : Generation Y have become the newest group of the global workforce in Multinational Business and are about to become the largest. They are often referred to as a global group with global characteristics which leads them to be recruited and retained in the same way. READ MORE