Essays about: "dissertation on brand awareness"

Found 4 essays containing the words dissertation on brand awareness.

  1. 1. Dismantling the Creative Director : a media content analysis of creative directors Daniel Lee and Simon Porte Jacquemus

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabella Österlund; Allis Stenwall; [2020]
    Keywords : Creative director; fashion; luxury fashion; zeitgeist; consumer; fashion system; fashion-ology; social media; symbolic value; Daniel Lee; Bottega Veneta; Simon Porte Jacquemus; Jacquemus; field; communication; creativity; craftsmanship.; Cultural Sciences;

    Abstract : This bachelor’s dissertation is written by Allis Stenvall and Isabella Österlund (2020), Division of Fashion Science, Lund University. The study titled “Dismantling the creative director” - A media content analysis of creative directors Daniel Lee and Simon Porte Jaquemus aims to analyze and understand the expectation and definitions of a creative director at a luxury fashion house and what influence the modern consumer has on fashion in the current zeitgeist. READ MORE

  3. 2. Private label in the supermarket industry : a case study of ICA

    University essay from Avdelningen för ekonomi

    Author : Yulan Qu; Zhibing Mo; [2011]
    Keywords : private label; brand image; brand awareness; brand loyalty;

    Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE

  4. 3. Brand origin : how does it impact brand awareness and brand image

    University essay from Sektionen för Hälsa och Samhälle

    Author : Julia Baeza; Caroline Ånmo; [2010]
    Keywords : Brand origin; brand awareness; brand image; emerging markets;

    Abstract : As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. READ MORE

  5. 4. A study to indicate the importance of brand awareness in brand choice - A cultural perspective

    University essay from Institutionen för ekonomi

    Author : Hanna Bornmark; Åsa Göransson; Christina Svensson; [2006]
    Keywords : ;

    Abstract : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. READ MORE