Essays about: "e marketing guide"

Showing result 1 - 5 of 7 essays containing the words e marketing guide.

  1. 1. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tova Larsson; Sofia Le Truong; [2022]
    Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

    Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE

  3. 2. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Utsav Kaushik; Antonio Grondowski; [2017]
    Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

    Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

  4. 3. Mindfulness: A cultural analysis of the translation and traveling of an esoteric concept from the East to the organizational realm in the West, specifically in Bogotá, Colombia.

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Natalia Usme Manrique; [2016]
    Keywords : mindfulness; gender stereotypes; performances; liminality; business; cultural translation; New Age commercialization; Bogotá; Colombia; estereotipos de género; representaciones sociales; liminalidad; negocios; traducción cultural; economía de la Nueva Era; MACA; Cultural Sciences;

    Abstract : This thesis analyzes how mindfulness is translated into a business concept for the organizational realm in Bogotá, Colombia. How does an originally “mystic”, eastern esoteric concept like mindfulness manage to travel into and adapt to a material Western setting, specifically Bogotá? Previous research on mindfulness in businesses often analyzes it as an accepted tool for executives and organizations, but little research has focused on how mindfulness has actually ended up there, having been tailored by mindfulness companies to meet organizational interests. READ MORE

  5. 4. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  6. 5. Online trust : A study about trust in E-commerce

    University essay from Institutionen för marknadsföring (MF)

    Author : Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
    Keywords : e-commerce;

    Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE