Essays about: "e marketing in uk"

Found 3 essays containing the words e marketing in uk.

  1. 1. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  3. 2. Analyzing the determinants of the UK consumer's engagement in Viral Marketing on Social Networking Sites : A university Student's perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Ali Alkhateeb; Zahir Alli; Wissam Moussa; [2012]
    Keywords : Viral Marketing;

    Abstract : Social media, especially the social networking sites (SNS) like Facebook.com, has experienced exponential growth all across the globe in the last decade. It is rapidly attracting the consumers and replacing the traditional media. READ MORE

  4. 3. The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program

    University essay from Institutionen för ekonomi

    Author : HANDE CIRAK; GHUSEN NABIL CHAALAN; [2010]
    Keywords : ‘Internationalization’‚ Implementation of global marketing program’‚ ‘OnDemand Group’‚ ‘Organizational Changes’;

    Abstract : The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. READ MORE