Essays about: "effects of personal selling"

Found 4 essays containing the words effects of personal selling.

  1. 1. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  3. 2. Software Ecosystem Governance and Participation - a Case Study at Axis Communications AB

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Lantz; Oskar Weijden; [2013]
    Keywords : Software; Software Ecosystem; Governance; developer participation; Technology and Engineering; Business and Economics;

    Abstract : Traditionally software development was performed by one single company. However, the traditional roles are being redefined and software ecosystems are taking software development outside the borders of the software company. READ MORE

  4. 3. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

  5. 4. The relationship between vegetable growers and the supermarkets : a study of South Eastern Scotland in comparison to the situation in Skåne, Sweden

    University essay from SLU/Dept. of Crop Science

    Author : Annie Drottberger; [2005]
    Keywords : vegetable growers; supermarkets; Scotland; Skåne;

    Abstract : The supermarkets in Europe have over the last decades gained increased control within the food supply chain. Globalisation has made it easier to trade and this comes with good and bad effects for the food system. In both Scotland and Sweden we find suppliers and producers within horticulture. READ MORE