Essays about: "examples for marketing needs"

Found 5 essays containing the words examples for marketing needs.

1. 1. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

3. 2. Creating a new food category - Insights from stakeholders in the Swedish Market

   University essay from Lunds universitet/Förpackningslogistik

   Author : Silvia Garcia Gonzalez; [2015]
   Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

   Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

4. 3. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

   University essay from SLU/Dept. of Economics

   Author : Fennia Carlander; Karin Lothigius; [2011]
   Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

   Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

5. 4. Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Xiaoshuang Pang; Yunpeng Qu; [2010]
   Keywords : marketing innovation; implementation; china; pharmaceutical industry;

   Abstract : Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. READ MORE

6. 5. The Internet use by the Luxury industry. : An interactive tool for a very demanding sector

   University essay from Handelshögskolan vid Umeå universitet

   Author : Charlotte Larbanet; Benjamin Ligier; [2009]
   Keywords : Internet Luxury;

   Abstract : Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. READ MORE