Essays about: "förstöra förtroende"

Found 1 essay containing the words förstöra förtroende.

  1. 1. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE