Essays about: "failure in international marketing"

Showing result 1 - 5 of 7 essays containing the words failure in international marketing.

  1. 1. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  3. 2. Internationalization of Enterprise-solution Software: From Understand Your Product to Understand Your Network

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Xin Guo; [2011]
    Keywords : Internationalization process; Business network; Enterprise software;

    Abstract : Due to the characteristics of software, software products have been considered products with "pure" profits which are suitable to be sold in the international market. Enterprise software is one typical type of software which is mainly sold in business market. READ MORE

  4. 3. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

    University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

    Author : Hsien-Yu Chung; [2011]
    Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

    Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

  5. 4. Marketing Strategic Change in Expansionof Disneyland : Cases Study of Disneyland's Overseas Expansion in Shanghai

    University essay from IHH, Företagsekonomi

    Author : Li Zhu; Dan Xu; [2010]
    Keywords : ;

    Abstract : Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. READ MORE

  6. 5. THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Enock Ofori-Mensah; Elhadi Magdi; Karimi Sarkaut; [2010]
    Keywords : Entry Strategies;

    Abstract : ABSTRACT Date:       June 4th, 2010 Title:       The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course:    Business Administration Program: Bachelor Thesis in Business Administration Authors:  Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner:  Ole Liljefors Introduction:  Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. READ MORE