Essays about: "famous brand"

Showing result 1 - 5 of 20 essays containing the words famous brand.

  1. 1. The Royal Family, ...and they lived NOT so happily ever after.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Andersson; Emelie Blennow; Emma Tyledal; [2022]
    Keywords : The Royal Family; Uncontrolled-communication; Whistleblowing Corporate Brand Management; Brand Reputation.; Business and Economics;

    Abstract : Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. READ MORE

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  5. 4. Chemical analysis of hazardous substances in permanent tattoo inks available on the market

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Anna Bevin; An Na Lay; Daniel Ullmark; Jessika Hagman; [2020]
    Keywords : Tattoo inks; tattoos; metals; pigments; skin; matrix assisted laser desorption ionization time of flight mass spectrometry; inductively coupled plasma mass spectrometry; mass spectrometry; allergens; dyes;

    Abstract : As permanent tattoos are becoming more popular and common, an increased number of allergic reactions to tattoos is reported. The purpose of this project was to analyze tattoo inks for hazardous substances, and whether they comply to current Swedish and European legislative requirements. READ MORE

  6. 5. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Corinna Dahmen; Madeleine Prüfer; [2020]
    Keywords : Celebrity Brand; Consumer-Brand-Relationships; Negative Emotions; Behavioral Outcomes; Neutralization Actions; Social Media;

    Abstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE