Essays about: "gambling advertising"

Showing result 1 - 5 of 6 essays containing the words gambling advertising.

1. 1. State-Sponsored Gambling Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Otto Lundbergh; Oliver Ohlin; [2023]
   Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

   Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

3. 2. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Stig Janson; [2023]
   Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

   Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

4. 3. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Louise Nygren; Josefine Albinsson; [2019]
   Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

   Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

5. 4. Banning Gambling Advertising in Sweden: An Argument in Favor of Coercive Paternalistic Action

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Lovisa Svensson; [2019]
   Keywords : gambling; paternalism; policy; public health; social responsibility;

   Abstract : The increasing amounts of gambling advertising within Sweden have generated discussions about the harm it may cause to the Swedish population, and how responsibility needs to be taken by the government in order to minimize the damage made by the encouragement of this hazardous consumption. This essay will present arguments in favor of coercive paternalistic action in the shape of a ban on all gambling advertisement, and put forward further arguments as to why this approach is not only justified and necessary, but favorable to soft paternalistic action and libertarian paternalistic action. READ MORE

6. 5. The Swedish Gambling Monopoly : Impacts from Internet competition on Svenska Spel’s prices and advertising expenses

   University essay from IHH, Nationalekonomi

   Author : Tomas Gunnarsson; Alfred Lindén; [2008]
   Keywords : Swedish gambling monopoly; Svenska Spel; Internet gambling; Dynamic limit pricing; A dynamic model of advertising and market shares;

   Abstract : With the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. READ MORE