Essays about: "global product launch"

Showing result 1 - 5 of 12 essays containing the words global product launch.

  1. 1. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  3. 2. Evaluating Temporal Decoupling in a Virtual Platform

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jinju Joy; [2021]
    Keywords : Virtual platform; temporal decoupling; global quantum; context switches.; Virtuell plattform; tidsmässig frikoppling; globalt kvantum; trådbyten.;

    Abstract : To capture the market in the field of SoC, the companies have to launch their product ahead of their competitors. Virtual platforms allow the building and testing of software before the hardware is available, so the hardware and software development can take place in parallel and reduce the time to market. READ MORE

  4. 3. The Contagious Taste of Corona Beer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Keywords : Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Abstract : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. READ MORE

  5. 4. How explosive should the launch of the new Samsung Galaxy Note8 be?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuva Brännström; Lara Kristina Siebert; [2020]
    Keywords : brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Abstract : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. READ MORE

  6. 5. Test method for high acceleration : A concept study of methods for testing electrical and mechanical components under high loads

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Jonathan Fenelius; [2019]
    Keywords : High acceleration testing; Fuze; Product development; Högaccelerationstestning; tändrör; produktutveckling;

    Abstract : This thesis objective is to present a suitable high acceleration test method for SAAB Dynamics. SAAB is in need for an easy to use and cheaper way to test components such as the fuze and electrical components embedded in the fuze system. SAAB Dynamics develops ground combat weapon systems for the global market as well as civilian products. READ MORE