Essays about: "globalization and advertising"
Showing result 1 - 5 of 7 essays containing the words globalization and advertising.
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1. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns
University essay from Stockholms universitet/JMKAbstract : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. READ MORE
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2. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE
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3. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE
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4. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China
University essay from Umeå universitet/FöretagsekonomiAbstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE
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5. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals
University essay from Institutionen för kultur och kommunikationAbstract : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. READ MORE