Essays about: "how can business gain competitive advantage"

Showing result 11 - 15 of 72 essays containing the words how can business gain competitive advantage.

  1. 11. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Raphael Brunner; Soraya Norouzi; [2021]
    Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

    Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

  3. 12. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  4. 13. Bringing AI to business intelligence and analytics

    University essay from Lunds universitet/Institutionen för informatik

    Author : Josefin Enehage; Mehak Khurana; [2020]
    Keywords : Business Intelligence; Business Analytics; AI; BI A; Business and Economics;

    Abstract : Today, the use of business intelligence and analytics (BI&A) is an important factor to the success of organizations. There is a need to effectively analyze data in order to gain a competitive advantage and not lose its place in the market. READ MORE

  5. 14. Dynamic Capability as a tool in SME's : A qualitative study on successful enterpreneurs in Afghanistan

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Lisa Kakar; [2020]
    Keywords : Competitive advantage; dynamic capability; human resource; energing markets; SME;

    Abstract : Introduction - Firms nowadays are trying to build a sustainable competitive advantage toensure their long term stay within the market. But as the business environment is rapidlychanging due to the new technology, it makes it difficult for firms to develop a competitiveadvantage. READ MORE

  6. 15. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE