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Showing result 1 - 5 of 45 essays matching the above criteria.

  1. 1. CSR in Finnish Football

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Ossi Vilppola; [2023]
    Keywords : Corporate social responsibility; CSR; CSR in Finnish football;

    Abstract : Corporate social responsibility (CSR) has become a prevalent topic in the world of sports. The term has only recently been introduced to the Finnish football scene, thus making it a relatively new concept to be utilized. It has been argued that football clubs in Finland have varied motivation and participation rates in terms of CSR. READ MORE

  3. 2. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  4. 3. Padel court detection system

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : David Wennerblom; Andrey Arronet; [2023]
    Keywords : Court detection; Computer vision; Image processing; Padel; Hough lines; Canny edge detector; Homography; OpenCV;

    Abstract : The aim of this thesis is to examine the possibility of a court detection program for sports videos that can identify the court even when some important elements are not visible. The study will also analyze what external factors may impact the program's accuracy in detecting all relevant elements. READ MORE

  5. 4. Improving Recommendation Systems Using Image Data

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Filip Åslin; [2022]
    Keywords : Recommendation Systems; Image Analysis; Machine Learning; Data Science;

    Abstract : Recommendation systems typically use historical interactions between users and items topredict what other items can be of interest to a user. The recommendations are based onpatterns in how users interact similarly with items. READ MORE

  6. 5. Cold War Politics and Sports : Ice Hockey Competitions and the Image of the USSR in Western Mass Media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Oscar Angestav; [2022]
    Keywords : Sports; Politics; Cold War; Ice hockey; Soviet Union; USA; Canada; Critical Discourse Analysis;

    Abstract : The notion that politics and sport should not be mixed together have been a common notion throughout the 20th century. Nevertheless, the fact that sport is political has continuously been revealed and apparent, in particular during the period of the Cold War. READ MORE