Essays about: "impact of internet marketing on customer"

Showing result 11 - 12 of 12 essays containing the words impact of internet marketing on customer.

1. 11. How Internet Marketing Tools Influence Customer Relationship Management : An analysis based on webinar

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Wenqin Chen; Lu Bai; [2010]
   Keywords : Internet marketing Tools; Customer Relationship Management; Commitment; Satisfaction; Trust; Webinar; Multiple method;

   Abstract : The purpose of this dissertation is to present how online marketing tools influence customer relationship management (CRM) in a Business to Business (B to B) company. After reviewing the relevant theories, a frame of reference for client relations through the internet is selected from the research of Bauer et al (2002). READ MORE

3. 12. Value creation and relationships in transformation : A study of social media in the travel industry

   University essay from Företagsekonomi

   Author : Joakim Bergström; Mariel Svensson; [2010]
   Keywords : travel company; travel agency; internet; social media; marketing;

   Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE