Essays about: "impact of internet marketing on customer"

Showing result 6 - 10 of 12 essays containing the words impact of internet marketing on customer.

1. 6. The Business Impact of Internet of Things

   University essay from Lunds universitet/Produktionsekonomi

   Author : Annie Dahlin; Josefin Lindgren; [2016]
   Keywords : Internet of Things; Business Model; Cost Structure; Value Proposition; Revenue Streams; Servitization; Lean Service; Pricing Strategy; Technology and Engineering;

   Abstract : Problem Description Both academic researches and consulting firms claim that Internet of Things will come to change the society we live in, as well as create entirely new business opportunities for companies. However, there is little research that analyzes the actual benefits with Internet of Things, how companies should act in order to find these benefits, and in what way their business models must be adjusted to fit in the new era of Internet of Things. READ MORE

3. 7. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

   University essay from KTH/Industriell marknadsföring

   Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
   Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

   Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE

4. 8. Social Media and Civil Society in the Russian Protests, December 2011 : The role of social media in engagement of people in the protests and their self-identification with civil society

   University essay from Medier och kommunikation

   Author : Daria Dmitrieva; [2013]
   Keywords : Russia; social media; political mobilization; democracy; public sphere; social capital; new social movements; e-democracy; political marketing; digital divide;

   Abstract : The study examines the phenomenon of the December protests in Russia when thousands of citizens were involved in the protest movement after the frauds during the Parliamentary elections. There was a popular opinion in the Internet media that at that moment Russia experienced establishment of civil society, since so many people were ready to express their discontent publically for the first time in 20 years. READ MORE

5. 9. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

   University essay from Institutionen för ekonomi och it

   Author : Habibur Rahman; Han Lili; [2011]
   Keywords : E-commerce; E-commerce Customer Satisfaction;

   Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

6. 10. Value creation and relationships in transformation : A study of social media in the travel industry

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Joakim Bergström; Mariel Svensson; [2010]
   Keywords : Travel company; travel agency; internet; social media; marketing;

   Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE