Essays about: "importance of marketing environment"

Showing result 16 - 20 of 81 essays containing the words importance of marketing environment.

1. 16. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

   University essay from Umeå universitet/Företagsekonomi

   Author : Tove Näsman; Nils Hellström; [2019]
   Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

   Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

3. 17. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

   University essay from

   Author : Erika Nylén; Doreen Klumpp; [2019]
   Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

   Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

4. 18. B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy

   University essay from Umeå universitet/Företagsekonomi

   Author : Adam Falkenberg; Christian Esselin; [2019]
   Keywords : The Sharing economy; B2B sharing;

   Abstract : The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. READ MORE

5. 19. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Soprani; Martin Tsilfidis; [2019]
   Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

   Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

6. 20. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nicole Lejdeby; Carolin Östman; [2019]
   Keywords : Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

   Abstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE