Essays about: "importance of marketing environment"

Showing result 6 - 10 of 81 essays containing the words importance of marketing environment.

  1. 6. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE

  3. 7. Plants for everyone : prospects of upscaling consumption of plant-based protein products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Clara Landsbo; [2022]
    Keywords : plant-based protein products; consumption; lifeworld; discourse; habit; culture; motivation;

    Abstract : A change towards a more sustainable food consumption is necessary in order to mitigate climate change. Changing diets and preferences from animal-based to plant-based has a great potential to reduce impact on the environment. However, this requires action in both local and global contexts. READ MORE

  4. 8. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  5. 9. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  6. 10. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE