Essays about: "importance of marketing environment"
Showing result 11 - 15 of 81 essays containing the words importance of marketing environment.
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11. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE
University essay from Umeå universitet/FöretagsekonomiAbstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE
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12. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE
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13. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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14. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
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15. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE