Essays about: "increasing fashion"

Showing result 1 - 5 of 131 essays containing the words increasing fashion.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  3. 2. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Janika Förnges; Britta Sieling; [2023]
    Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

  4. 3. Re-picturing Afro People and Bodies Beyond Institutional Practices : Uncovering Meaning in Visual Counter-Narratives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Chloé Rigélo; [2023]
    Keywords : ;

    Abstract : The legacy of colonial representational logics and the increasing role of visual media cemented,on a wide scale, the image of Afro people in the visual now the discourse and underlyingassumptions of poverty, lack, need and helplessness. The thesis investigates the modes of visualcounter-narratives outside of International Development institutional practices. READ MORE

  5. 4. Unpacking the significance of Swedish sustainability reports : An investigative study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Bendz; Helena Engelbrecht; [2023]
    Keywords : Transparency; Fashion industry; Sustainability Report; Communication; Greenwashing; CSR;

    Abstract : The importance of transparency, reliability and credibility in Sustainability Reports in the fashion industry has increased in recent years. We as a society have become more aware of the environmental and social impact we have on the planet. READ MORE

  6. 5. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE