Essays about: "Hannah Gustafsson"

Found 2 essays containing the words Hannah Gustafsson.

1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

3. 2. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
   Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

   Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE