Essays about: "internal branding thesis"

Showing result 11 - 15 of 42 essays containing the words internal branding thesis.

  1. 11. How to protect the environment without infringing the competition: A study on environmental vertical agreements in theory and in practice

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alicia Grethes; [2020]
    Keywords : Environment; competition law; vertical agreements; vertikala avtal; miljöavtal; miljöskydd; konkurrensrätt; Law and Political Science;

    Abstract : As humanity is facing its biggest challenge ever – the climate crisis – it is now more important than ever that environmental protection is integrated in all parts of the European Union. Environmental protection is considered a main objective of the EU. READ MORE

  3. 12. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Marcus Almqvist; Charlotta Lundberg; [2019]
    Keywords : Innovation; Uncertainty; Front End of Innovation; Business Modelling;

    Abstract : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. READ MORE

  4. 13. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  5. 14. Branding in Public Transportation: Campfires and Beyond

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
    Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

    Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

  6. 15. Case Competitions as a Tool to Build Brands and Reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Judith Armenteras; Iris Politiek; [2018]
    Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

    Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE