Essays about: "internal branding thesis"

Showing result 16 - 20 of 42 essays containing the words internal branding thesis.

1. 16. Sensemaking of Employer Branding Activities Tailored for University Graduates

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carina Gering; Siqi Zhao; [2018]
   Keywords : Employer Branding; Corporate Branding; Internal Branding; External Branding; Graduate Attraction; Sensemaking; Business and Economics;

   Abstract : The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.. READ MORE

3. 17. Place brand building in Baku : Place branding

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jamila Afandiyeva; [2017]
   Keywords : place branding;

   Abstract : Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. READ MORE

4. 18. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Karl Swalander; Kim Utas Viklund; [2017]
   Keywords : employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

   Abstract : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. READ MORE

5. 19. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

6. 20. How to attract agricultural competence : an employer branding case study of Lantmännen

   University essay from SLU/Dept. of Economics

   Author : Matilda Berghäll; [2015]
   Keywords : employer attractiveness; employer brand; employer branding; employee value proposition; focus groups; Lantmännen; organizational attributes; organizational culture; student’s preferences; future employer;

   Abstract : In today´s society, both consumers and employees are becoming more aware of brands and the competition amongs firms to attract the best possible employees is closely related to having an attractive employer brand. A company’s brand portfolio, considered as one of the most valuable assets needs to be nurtured and updated to fit the needs of the stakeholders. READ MORE