Essays about: "internal customer concept and external customer satisfaction"

Found 5 essays containing the words internal customer concept and external customer satisfaction.

  1. 1. Evaluating the application of CRM systems in Chinese companies by CSF

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Jin Wang; [2015]
    Keywords : ;

    Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE

  3. 2. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE

  4. 3. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  5. 4. How to face the future? : A model for scenario planning at VLC

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Matilda Karlsson; Karin Leander; [2007]
    Keywords : tpl; scenarioplanering; scenario planning; modell; model; future; framtid; scenario;

    Abstract : In this report a model for logistics activities at Volvo Logistics Corporation, VLC, in the future has been constructed. The study is part of a project called Vision 2015 & Beyond, which started in the beginning of 2006, and focuses on what changes in the business environment that VLC as a TPL provider faces in the future. READ MORE

  6. 5. A Context Analysis of Customer satisfaction in Services

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Rafiqul Islam; [2005]
    Keywords : Service Value Chain SVC ; Service profit chain SPC Service-goods continuum SGC ; Service Quality Model SQM ; Conceptual Model of service quality CMOSQ ;

    Abstract : The purpose of this thesis is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis considers four dimensions. READ MORE