Essays about: "international market segmentation"
Showing result 11 - 11 of 11 essays containing the words international market segmentation.
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11. Gothenburg´s Image as a Tourism Destination
University essay from Göteborgs universitet/Graduate Business SchoolAbstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE