Essays about: "international marketing case"

Showing result 11 - 15 of 188 essays containing the words international marketing case.

1. 11. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
   Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

3. 12. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

   University essay from Göteborgs universitet/Graduate School

   Author : Carl Eklund; Tobias Brandt; [2021-06-28]
   Keywords : ;

   Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

4. 13. Marketing of Community-Based Tourism : A case study of Central Asia

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Fiona Gansauer; [2021]
   Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

   Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

5. 14. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Taleyihun Tadese Wendemagegnehu; [2021]
   Keywords : Social media marketing; Ethiopian educational tourists; Poland’s educational tourism; social media platforms; Decision-making behavior; Tourist’s motivation; Likert scale; Quantitative data;

   Abstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE

6. 15. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Annusyirvan Ahmad Fatoni; [2021]
   Keywords : Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

   Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE