Search for essays about: "international marketing case"

Showing result 11 - 15 of 101 essays containing the words international marketing case.

2. 11. Going Green – Entering a Judicial Grey Zone? Corporate Social Responsibility and the Shipping Business

   University essay from Lunds universitet/Juridiska institutionen

   Author : Christina Holmgren; [2010]
   Keywords : Maritime Law; Law and Political Science;

   Abstract : Corporate Social Responsibility (CSR) has during the last decade become an increasingly relevant concept. Most Multinational Enterprises (MNEs) have formulated Corporate Codes of Conduct, and many have also joined international initiatives focusing on CSR, such as the United Nations Global Compact. READ MORE

4. 12. WORKING CAPITAL MANAGEMENT IN TELECOMMUNICATION SECTOR

   University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

   Author : Gbenga Akinwande; [2010]
   Keywords : företagsekonomi; business administration - management control; business administration - international business; business administration - marketing; working capital management wcm ; small medium enterprises sme ; cash management; inventory management; trade credit management; policy of working capital; working capital cycle; financing decision; nature of working capital etc.;

   Abstract : ABSTRACT Title: Working Capital Management in Telecommunication sector: A case study of VGC telecoms Author: Gbenga Segun Akinwande Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in business administration, 15 credits (ECTS). Background and Problem Discussion: The efficient management of working capital is very vital for a business survival. READ MORE

5. 13. A Mechanistic Framework for Foreign Direct Investment in the case of Albania

   University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

   Author : Entela Kaleshi; Madhup Solanki; [2010]
   Keywords : företagsekonomi; business administration - organization; business administration - international business; business administration - marketing; foreign direct investment; fdi; albania; loose coupling theory; double interacts; investment promotion intermediary; albinvest;

   Abstract : The aim of this thesis is to investigate if it is possible to predict the outcome of the execution of an FDI initiative in Albania through the use of a mechanistic framework which has been developed as part of this research project. Presented here is a new framework to understand the success or failure of foreign direct investment by investigating the micro-level mechanisms that are common to all FDI ventures. READ MORE

6. 14. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China

   University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Author : Anna Holmqvist; Michael Nørkjær; Björn Ullmark; [2009]
   Keywords : China; Competitive advantage; Customer relationship; Dako; Emerging country market;

   Abstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE

7. 15. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS

   University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Author : Кatsiaryna Kazak; Yee Choi Wing; [2009]
   Keywords : Electrolux Laundry Systems; Just-in-time distribution; Relationship marketing; Dynamic capabilities; Competitive advantage;

   Abstract : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . READ MORE