Essays about: "international service firms"

Showing result 6 - 10 of 44 essays containing the words international service firms.

1. 6. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
   Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

   Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

3. 7. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

4. 8. The rapid internationalization process of mobile application startups

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amed Nadim; Shahbulat Miserbiev; [2019]
   Keywords : Internationalization Strategies; Mobile live-quiz trivia applications; Uppsala model of internationalization; Born-Global Firms; International New Ventures;

   Abstract : Internationalizing has always been a vital part for businesses that seek to explore new markets. As the internet has developed into a massive high speed information portal it has made internationalizing much more easier today than a decade ago. READ MORE

5. 9. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

6. 10. Internationalization of Healthcare and Care firms: A case study regarding the factors affecting the internationalization process of Swedish Healthcare and Care firms

   University essay from Göteborgs universitet/Graduate School

   Author : Johan Edlind Hultin; [2017-09-11]
   Keywords : Internationalization; Healthcare and care sector; Drivers for internationalization; Barriers to internationalization;

   Abstract : The international business environment has experienced an increase in the international activities of service firms in recent decades. Service firms are expanding to markets outside of their home country market, seeking new geographical markets to increase their market shares and strengthen their position on a global scale. READ MORE