Essays about: "internationalize case study"

Showing result 16 - 20 of 86 essays containing the words internationalize case study.

  1. 16. The role of networks in the internationalization process of Small-and Medium-sized Enterprises

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Taha Ayed; Malin Rosén; [2020]
    Keywords : SMEs; Business relationships; Networks; Collaboration; Culture; Trust; Internationalization;

    Abstract : Aim: The aim of the study is to increase the understanding of the role of networks in the internationalization process of SMEs. Method: The study applies a qualitative method based on the hermeneutic research tradition and an inductive research approach. A multi-case study research has been conducted, through ten semi-structured interviews. READ MORE

  3. 17. Internationalization through business models - a case study of Swedish cleantech firms

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Erikson; Fredrik Rydqvist; [2019-08-08]
    Keywords : Business models; internationalization; international business models; Swedish cleantech; strategy;

    Abstract : Though in the innovative and technological forefront of cleantech, Swedish firms must become better at commercializing clean technology and to capitalize on international opportunities. Furthermore, firms’ business models are sources of competitiveness and serve as instruments to commercialize technology. READ MORE

  4. 18. The Interplay Between Internal Experience and External Support During Startups’ Early Internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Filip Nordell; Bridgette Sliva; [2019-08-08]
    Keywords : ;

    Abstract : Background and Problem: Although startups often want to expand abroad, they may underestimate the costs and efforts needed to internationalize early with just their internal experience. Hence, startups tend to apply for support processes from external facilitators. READ MORE

  5. 19. The Swedish path to retail expansion : a multiple case study of swedish retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
    Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

    Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

  6. 20. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE