Essays about: "internationalize case study"

Showing result 21 - 25 of 86 essays containing the words internationalize case study.

1. 21. Determining factors of location choice in the modern era : A cross-case analysis on tech companies

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Ludwig Sjöstrand; Robin Raske; Carl Klevbo; [2019]
   Keywords : Tech Companies; Internationalization; Location Choice; Location Determinants; Born Globals; Globalization; Digitalization;

   Abstract : The emergence of digitalization and globalization has given birth to firms who cater to a global customer base and source resources from around the world at the click of a button. Nevertheless, as companies continue to innovate how they communicate, govern and internationalize, much of the research is built on a world before the emergence of the digitalized and globalized society we live in today. READ MORE

3. 22. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

   University essay from

   Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
   Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

   Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE

4. 23. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
   Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

   Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

5. 24. Quality Management in Offshore Construction Project

   University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

   Author : Kim Vuorinen; [2019]
   Keywords : Quality Management; Offshore Construction Project; Multinational Company Expansion; Construction Quality; Offshoring Challenges;

   Abstract : Companies have a need to internationalize and locate all over the world to gain advantages against competition. However, when companies internationalize, they face difficulties. One of the major difficulties is how they can reach the same high quality around the world in their business facilities. READ MORE

6. 25. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Samantha Shepherd; Alexander Björk; [2019]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE