Essays about: "internet a marketing tool"

Showing result 1 - 5 of 56 essays containing the words internet a marketing tool.

1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

3. 2. Self-branding on elite level : How female athletes use social media for empowerment

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Stephanie Wiebach; [2022]
   Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

4. 3. Impacts of Radio advertising influencing consumers intentions to purchase

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Peter Phiri; Muhammad Hossain; [2022]
   Keywords : ;

   Abstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE

5. 4. Analysing Journalists Written English on Twitter : A comparative study of language used in news coverage on Twitter and conventional news sites

   University essay from Stockholms universitet/Engelska institutionen

   Author : Douglas Askman; [2021]
   Keywords : ;

   Abstract : The English language is in constant transition, it always has been and always will be. Historically the change has been caused by colonisation and migration. Today, however, the change is initiated by a much more powerful instrument: the Internet. READ MORE

6. 5. Prediction of the future trend of e-commerce

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Freja Engström; Disa Nilsson Rojas; [2021]
   Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

   Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE