Essays about: "investment marketing"

Showing result 16 - 20 of 122 essays containing the words investment marketing.

  1. 16. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahmud Ahmed; [2021]
    Keywords : brand image; factors of brand image; customer purchase behavior;

    Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

  3. 17. Predicting Influencer Actual Reach Using Linear Regression

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sam Khogasteh; Edvin Wiorek; [2021]
    Keywords : ;

    Abstract : The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model. READ MORE

  4. 18. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Regfeldt; Isabelle Pallin; [2021]
    Keywords : Online communities; eWOM; UGC; behavioural finance;

    Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

  5. 19. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  6. 20. Is there a performance trade-off by choosing sustainable?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Laban Blosse; Erik Montelius; [2021]
    Keywords : ESG; Fund performance; Greenwashing; Portfolio analysis; Sustainability; Business and Economics;

    Abstract : This paper investigates the performance differences between sustainable and unsustainable funds, measured by ESG rating, over the time period of January 2006 to December 2020 on OMX Stockholm. It also sheds light on the performance differences between unsustainable funds and unsustainable funds claiming to be sustainable, i.e. greenwashers. READ MORE