Essays about: "is sport a business"

Showing result 6 - 10 of 71 essays containing the words is sport a business.

  1. 6. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elias Johnsson; Jonas Engström; [2023]
    Keywords : Football; Player Transfers; Institutional Logics; Hybrid Organizations; Stakeholder Management;

    Abstract : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. READ MORE

  3. 7. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

  4. 8. Faktorer som påverkar valet av unghästutbildare

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Lina Andersson Norén; Ylva Falkeström; Jonna Jansson; [2023]
    Keywords : häst; hästvälfärd; tjänster; unghästutbildning; frågesamtal;

    Abstract : De ridhästar som föds upp i Sverige idag är mycket talangfulla. De har en stor kapacitet inom både gångarter och hoppning, är mycket känsliga, explosiva och reaktiva. Explosivare hästar har bidragit till att hästarna blivit svårare för mindre rutinerade personer att hantera och utbilda på ett säkert och korrekt sätt. READ MORE

  5. 9. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Klara Ekstedt; [2022]
    Keywords : Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Abstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE

  6. 10. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE