Essays about: "Tessa Rauthe"
Found 2 essays containing the words Tessa Rauthe.
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1. Closing the GAPS
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE
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2. Sport event sponsorship: How to step up your game
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE