Essays about: "japanese consumers"

Showing result 16 - 20 of 24 essays containing the words japanese consumers.

1. 16. Challenges and Market Entry Strategies : a Study of Scandinavian Companies in Japan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Therese Palmquist; [2012]
   Keywords : Entry barriers; Market entry strategy; Entry mode; Eclectic theory; OLI framework; Marketing mix; Standardization adaptation; Performance; Japan; Scandinavia ;

   Abstract : Japan, being the third largest market in the world with a population that is well educated and has a high buying power, is one of the most interesting markets for internationally active companies. However, old and recent studies show the same result; the Japanese market is also one of the most difficult to enter. READ MORE

3. 17. An Analysis of Contemporary Manga Culture in Japan and Sweden with a study of the works of Naoki Urasawa

   University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

   Author : Erika Fujiwara; [2010]
   Keywords : Comic Books; Manga genre; Manga market; Japanese culture; Japanese feminism; Feminism in Manga; Urasawa Manga; Feminism in Urasawa Manga; Manga History; Swedish Culture; International Manga Market; Swedish response to Manga; Potential of Manga; Manga Studies; Arts and Architecture;

   Abstract : This thesis is an analysis of contemporary Manga Culture in Japan and Sweden. The objective of the study was to identify the potential and problems for Manga culture and its future in the international market. Also I try to examine the potential of Manga to establish its academic status. READ MORE

4. 18. Analysis of Swedish consumers’ attitude to Chinese food

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Jie Chen; [2010]
   Keywords : Swedish consumers; Chinese food;

   Abstract : The aim of this research is to find out what’s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. 78 questionnaires which were filled completely were selected for this study. READ MORE

5. 19. Competitive strategies for Chinese mushroom export to the Japanese market

   University essay from SLU/Dept. of Economics

   Author : Haiwei Sun; [2010]
   Keywords : Chinese mushroom; Japanese market; competitive advantage; strategy; competitive;

   Abstract : China is a major country for mushroom production and its export targets the Asian and Japanese markets in particular. The Japanese vegetable import amounted to $ 2.21 billion and mushrooms were the leading imports, comprising 14 to 18 percent of the total value of Japanese vegetable imports (Dyck & Ito, 2001, p64). READ MORE

6. 20. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
   Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE