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Showing result 1 - 5 of 15 essays matching the above criteria.

1. 1. Green Banking’s role in the Swedish banking sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Andreas Mattsson; [2022]
   Keywords : ;

   Abstract : Global warming is a growing problem, and climate changes are now moving toward a state that is greater than usual. Various industries and customers’ needs to change their buying behavior to save our planet. As a key performer in society, the bank sector is evolving and changing towards a greener future. READ MORE

3. 2. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Rocío Martínez Climent; [2019]
   Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

   Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

4. 3. Examining Traditional, Better & Beyond Budgeting In a Dynamic Era : A Case Study of Länsförsäkringar

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hampus Renfors; Martin Odh; [2018]
   Keywords : Budgeting; Traditional Budgeting; Better Budgeting; Beyond Budgeting; Beyond Budgeting Model; Management Controlling Systems;

   Abstract : Within the research field of management controlling systems, a contrasting debate has evolved about budgeting. The market environment has become more dynamic where traditional budgeting, better budgeting and beyond budgeting have received significant observation to establish what alternative that is mostly suitable for the current market situation. READ MORE

5. 4. Bankers hållbarhetsredovisning och innehållets relevans för deras intressenter : en fallstudie på företag inom banksektorn

   University essay from SLU/Dept. of Economics

   Author : August Engström; Helena Nguyen; [2018]
   Keywords : hållbarhetsrapportering; hållbar utveckling; drivkrafter; transparens; jämförbarhet; intressenter; regelverk;

   Abstract : Recently, a new directive on sustainability reporting has been introduced in the European Union, which states that all major companies within the union are required to establish a sustainability report for the public. One reason for this is that stakeholders in society demand transparency and openness in sustainability issues that concern the social and environmental impact of corporations. READ MORE

6. 5. Put your head in the sand or lose a grand? : A natural experiment of the ostrich effect and the disposition effect

   University essay from Linköpings universitet/Nationalekonomi

   Author : Josefine Tapper; Cajsa Baars; [2018]
   Keywords : Behavioural economics; behaviour; ostrich effect; disposition effect; savings; natural experiment; Homo Ignorans; financial behaviour; finance; bank; beteendeekonomi; beteende; strutseffekten; dispositionseffekten; sparande; naturligt experiment; Homo Ignorans; finansiellt beteende; finans; bank;

   Abstract : This thesis presents an attempt to find evidence of the ostrich effect and the disposition effect, as well as individual differences in self-assessed financial knowledge and its effect on these biases. The ostrich effect refers to the tendency to deliberately avoid information that might be negative, by "sticking your head in the sand". READ MORE