Essays about: "largest Swedish retailers"

Showing result 21 - 25 of 27 essays containing the words largest Swedish retailers.

  1. 21. Harnessing the Social Network : The use of Facebook in marketing

    University essay from IHH, Företagsekonomi

    Author : Urte Pudzemyte; Viktor Zaunders; Trajche Kralev; [2010]
    Keywords : ;

    Abstract : ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Facebook, Swedish Retail Abstract In this study we investigate how online retailers can use Facebook in marketing to increase their sales. We look specifically at how corporate Facebook pages can be used in a good way to increase the sales for these retailers. READ MORE

  3. 22. From Cravens to Veterans : A study of Swedish retailers' international purchasing activities

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Fanny Stener; Therese Hjälmner; [2009]
    Keywords : Retail Supply Chain Management; International Purchasing; Swedish Retail Industry;

    Abstract : Introduction As the world is becoming increasingly integrated, many firms search for partners overseas with hope to find benefits. Internationalization is today the industrial norm, and in this new and ever-expanding environment, international purchasing has become a major challenge that firms have to face in their daily operations. READ MORE

  4. 23. Samarbetet mellan leverantör och dagligvaruhandel vid tillverkning av EMV : en studie av EMV på den svenska mejerimarknaden

    University essay from SLU/Dept. of Economics

    Author : Annika Svennung; [2008]
    Keywords : egna märkesvaror; mejeri; dagligvaruhandel; kontrakt;

    Abstract : Dagligvaruhandeln befinner sig i en hård konkurrenssituation. Det gäller att locka konsumenter till kedjornas butiker, och framförallt få dem att bli trogna kunder. Detta har lett till att livsmedelskedjorna antagit ett antal strategier för att stärka konkurrensförmågan. En av dessa är EMV, Egna Märkesvaror. READ MORE

  5. 24. Regional Disparities in Food Retailing

    University essay from Blekinge Tekniska Högskola/Sektionen för teknokultur, humaniora och samhällsbyggnad

    Author : Greg Ankers; Olga Smirnova; [2005]
    Keywords : Food Retailing; Livsmedelsdetaljhandeln; Baltic; baltiska staterna; Nordic; Internationalisation; Consumer Behaviour; Brands; Food Stores; Regional Disparities; Regionala skillnader; konsumentens attityder; egna märken; lågprismärken; märke ;

    Abstract : INTRODUCTION Food retailing in the Baltic States has developed rapidly in recent times. The future structure is expected to become similar to that of other regions in the European Union. READ MORE

  6. 25. Category Management - A New Consumer Oriented Concept in the Swedish Food Retailing Industry

    University essay from Institutionen för ekonomi

    Author : Camilla Helgesson; Jessica Huttula; Tobias Roth; [2005]
    Keywords : ;

    Abstract : The purpose of this dissertation is to investigate if and why food retailers in Sweden use Category Management. It also examines how food retailers perceive and apply this American concept in Sweden. Further the theories about Category Management are tested with the help of a created model. This dissertation is based upon a qualitative method. READ MORE