Essays about: "largest Swedish retailers"

Showing result 6 - 10 of 27 essays containing the words largest Swedish retailers.

  1. 6. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Keywords : Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Abstract : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. READ MORE

  3. 7. Micro Enterprise Performances A Study of Swedish Online Micro Retailers

    University essay from Göteborgs universitet/Graduate School

    Author : Alex Forsstrom; [2017-06-30]
    Keywords : ;

    Abstract : Micro-enterprises (ME) is a topic that is less thoroughly studied than its larger peers, the small and medium enterprises (SME), medium and large enterprises. Yet their impact and contributions to the economy and society leaves rather large footprints and it is getting only larger. READ MORE

  4. 8. Refining Big Data: The impact of data analytics in the retail industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Wikefeldt; Stina Itzel Westerberg; [2017]
    Keywords : Big Data; marketing capabilities; retail industry; resource-based theory;

    Abstract : We live in the most dynamic and expansive age of all time with immediate and virtually unrestricted access to information. This is changing the business landscape in the way companies interact, operate and make decisions. READ MORE

  5. 9. Digital maturity within distributionA study within the Swedish retail industry

    University essay from KTH/Industriell Management

    Author : Behrooz Tavakoli; Mohammadi Ismail; [2017]
    Keywords : Digital maturity; distribution in Swedish retail; digital distribution maturity; benefits of digitalization; retail distribution; digital supply chain; supply chain responsiveness; largest Swedish retailers; opportunities in distribution; digitalization;

    Abstract : The digital transformation is affecting every dimension of every business while the retailindustry is no exception. The changing expectations from the customer of today set increasedrequirements on distribution. Correspondingly, it seems that distribution is an area within whichdigital technologies can have major impact for retail companies. READ MORE

  6. 10. Omnichannel Development within the Swedish Fashion Retail Industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : August Ejnarsson; [2016]
    Keywords : Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Abstract : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. READ MORE