Essays about: "legal environment in marketing"

Showing result 1 - 5 of 17 essays containing the words legal environment in marketing.

1. 1. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Lucía Cañas Rivera; [2023]
   Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

   Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

3. 2. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

4. 3. Admissibility of the principle of exhaustion of the right of distribution in the European digital environment for e-books after the UsedSoft case and the Tom Kabinet case

   University essay from Stockholms universitet/Juridiska institutionen

   Author : Volha Nikalayeva; [2022]
   Keywords : exhaustion doctrine; digital exhaustion; exhaustion theory; exhaustion principle; e-books;

   Abstract : The debate of recognition or non-recognition of the digital exhaustion doctrine of the right of distribution for the copyrighted objects other than computer programs has been actively carrying on within the last decades in the EU. The explosive growth of the electronic versions of works and digitalization of the traditional copyrighted objects leads to new questions and challenges about its dissemination and usage by consumers. READ MORE

5. 4. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

   University essay from SLU/Dept. of Forest Economics

   Author : Alice Sjölund; Tyra Tornberg; [2021]
   Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

   Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE

6. 5. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

   University essay from KTH/Energiteknik

   Author : Albert Petersson; [2020]
   Keywords : ;

   Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE