Essays about: "Zlatan Ibrahimovic"

Found 4 essays containing the words Zlatan Ibrahimovic.

  1. 1. Segregation and Territorial Stigmatisation in Western European Cities under an identity perspective

    University essay from Lunds universitet/Graduate School

    Author : Suzanne Chibli; [2018]
    Keywords : urban segregation; territorial stigmatisation; identity; identity strategies theory; suburbs; Rosengård; Vaulx-en-Velin; Zlatan Ibrahimovic; Social Sciences;

    Abstract : This thesis aims to explore and compare the segregation and the stigmatisation of inhabitants living in so-called ‘disadvantaged neighbourhoods’ through an identity perspective in the two cities Malmö (Sweden) and Lyon (France). I demonstrate that in addition to income factor, identity participates in territorial stigmatisation and reinforces urban segregation, that is the progressive clustering of certain populations in specific neighbourhoods. READ MORE

  3. 2. Celebrity brand endorsing

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Kristoffer Johansson; [2018]
    Keywords : Reklam; reklamfilm; marknadsföring; kändisar; endorserer;

    Abstract : Syftet med den här uppsatsen är att undersöka hur svenska reklamproducenter ser på användandet av kändisar i reklam, så kallad celebrity brand endorsing. Att använda kändisar i reklamkampanjer är en vanlig marknadsföringsstrategi i både Sverige och utomlands, och en inledande fundering i studien är huruvida detta bottnar i en övertygelse hos reklamproducenterna om att kändisar "lönar sig". READ MORE

  4. 3. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Ekaterina Samoylina; [2015]
    Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

    Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE

  5. 4. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
    Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

    Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE