Essays about: "libresse"

Found 4 essays containing the word libresse.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  3. 2. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE

  4. 3. Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike'

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Lindholm; Emma Håkansson; [2017]
    Keywords : Feminism; Social movement; Co-opt; Cultural branding; RedFit; Ladylike.; Business and Economics;

    Abstract : Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. READ MORE

  5. 4. Ett branschperspektiv: normbrytning och stereotyper i reklam

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Caroline Appelgren; Lisa Olsson; [2014]
    Keywords : norm; normbrytning; normkritik; genus; könsstereoyp; stereotyp; kvinnligt; manligt; marknadskommuniaktion; kommunikation; visuell kommunikation; varumärkesvärde; reklam; reklamfilmer; libresse; halebop; mens; sanitetsskydd; hbtqi; hockey; reklambransch; k;

    Abstract : På grund av stor konkurrens är det svårt att skapa reklam som fångar uppmärksamhet. Det finns olika verktyg för nå igenom mediaflödet. I den här studien undersöks orsaker och konsekvenser till användning av normbrytande- och stereotypisk kommunikation. Konsekvenser har tidigare studerats ur ett beteendevetarperspektiv. READ MORE