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Found 3 essays matching the above criteria.

1. 1. Dealing with Darwin in a mature market : Innovating the customer for a sustainable competitive advantage (a case study of Swedish banking sector)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Paul Cabourdin; Godwill Dvuwala Jam; [2015]
   Keywords : Innovation; banking industry; innovation strategy; Dealing with Darwin;

   Abstract : Background: The banking industry is today evolving in a mature market, with a strong competition. Banks’ situation is forcing them to constantly innovate in order to keep their customers and to stay attractive for prospects. This environment is particularly true in Sweden. READ MORE

3. 2. Technological implementation and online banking have increased customer service, satisfaction but reduced costs in the Banking sector of Bangladesh

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abu Noman Sohel Rana; [2013]
   Keywords : Online banking; customer service;

   Abstract : The study has discussed a broad issue regarding technology driven banking. In addition, it has focused whether technology driven banking have increased customer service, satisfaction and reduced costs. Actually, Bangladesh is a third world developing country, fighting to improve their economy. Banking sector is not completely modern. READ MORE

4. 3. The role of Relationship Marketing for Customer satisfaction in the banking sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sébastien Matagne; Mark Gérard; [2013]
   Keywords : relationship marketing; customer satisfaction; customer trust;

   Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE