Essays about: "m-commerce case studies"

Found 3 essays containing the words m-commerce case studies.

1. 1. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elin Forsberg; [2021]
   Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

   Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

3. 2. Developing a usability method for assessment of M-Commerce systems : a case study at Ericsson

   University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

   Author : Gabriela Novak; [2014]
   Keywords : usability; usability test; context of use; M-Commerce;

   Abstract : Context. Usability work in software engineering is a measure of quality and it contributes to the overall acceptability of systems. However it is also the most neglected process in the software industry. While there are established guidelines and methods in usability, they are not used in the industry to the full extent. READ MORE

4. 3. Risk Management in M-Commerce projects : A Case Study of M-Commerce project in Trollhättan

   University essay from Avd för informatik

   Author : Liuchun Meng; [2012]
   Keywords : M-commerce; risk management;

   Abstract : Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. READ MORE