Essays about: "mainstream and underground record labels"

Found 1 essay containing the words mainstream and underground record labels.

  1. 1. Honey, did you pay the music bill? How streaming services transformed the music industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bender; Elena Salamandic; [2016]
    Keywords : music market; mainstream and underground record labels; digital distribution platforms; social media platforms; music streaming;

    Abstract : The purpose of this study is to investigate how digitalization has shaped practices within the music industry. Although a vast body of research has unveiled significant changes in the network of market actors and practices, it has paid insufficient attention to the different strategic and operational responses from underground and mainstream market actors. READ MORE