Essays about: "management thesis topic in marketing management"

Showing result 36 - 39 of 39 essays containing the words management thesis topic in marketing management.

  1. 36. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Ngole Ngasu-Betek; Munir Haroon; [2008]
    Keywords : TQM; Competitive advantage; Marketing mix;

    Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE

  3. 37. Title : Potentials of Insurance Market Development in Jizzak region

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shuhrat Abdullaev; Sharof Abdurahmonov; [2007]
    Keywords : Marketing; Insurance; Management;

    Abstract : Title: Potentials of Insurance Market Development in Jizzak region Authors: Shuhrat Abdulaev, Sharof Abdurahmonov Supervisor: Anders Hederstierna Department: Business Administration, Blekinge Technology Institute Course: Master’s thesis in Business Administration, 10 credits Background and Problem Discussion: The main reasons why we have chosen this topic “Potentials of insurance market development in Jizzak region” for our thesis are the followings: 1) Strong and Competitive insurance market is one of the essential parts of well-developed market economy. How to reach well-developed insurance market is a complex problem that the economy of Uzbekistan is facing now. READ MORE

  4. 38. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
    Keywords : internationalisation; export; market entry; design; small firms; Japan;

    Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

  5. 39. WINNING IN A GLOBAL MARKET : THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Peter Ohonsi; [2006]
    Keywords : WINNING IN A GLOBAL MARKET; THE SIGNIFICANCE OF TRAINING FOR SKILLS; REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING;

    Abstract : Title: Winning in a Global Market: The Significance Of Training For Skills Required To Be Effective In International Marketing. Author: Peter Ohonsi Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s Thesis in Business Administration, 10 credits. READ MORE