Essays about: "management thesis topic in marketing management"
Showing result 31 - 35 of 39 essays containing the words management thesis topic in marketing management.
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31. Key Criteria in Project Evaluation : A study of New Service Development
University essay from Handelshögskolan vid Umeå universitetAbstract : Project evaluation is concerned with indicators setting and performance tracking along the life of a project. It plays an essential role to the success of any project and therefore demands special attention. At the heart of this process lies a system of criteria one has to take into account when performing the evaluation. READ MORE
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32. Enhancing Relationships : Strenghtening customer relations through sport sponsorship
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE
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33. The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. READ MORE
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34. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE
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35. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE