Essays about: "mango"

Showing result 21 - 24 of 24 essays containing the word mango.

  1. 21. Fruits of knowledge : a case study of marketing strategies for small-scale mango farmers in the Nyanza Province, Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : collaborations; developing countries; horticultural marketing; institutional context; Kenya; mango production; marketing strategies; small-scale farming;

    Abstract : This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low due to inefficiencies in marketing systems and poor infrastructure. READ MORE

  3. 22. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE

  4. 23. Mango in Sudan : marketing and export

    University essay from SLU/Dept. of Economics

    Author : Sanna Eltoum; [2009]
    Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

    Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE

  5. 24. Market Orientation as a Branding Strategy

    University essay from Företagsekonomiska institutionen

    Author : Harriet Mellenius; [2008]
    Keywords : Market Orientation; Branding; Fashion;

    Abstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE