Essays about: "market entry of MNC"

Showing result 1 - 5 of 7 essays containing the words market entry of MNC.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Institutional adaptation of Western companies operating in China : A case study on Husqvarna Group

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hristo Balabanov; Annie Mary George; [2018]
   Keywords : Institutional environment; Institutional adaptation; Western MNCs; Husqvarna Group; Institutional Isomorphism;

   Abstract : Abstract: In our globalized world companies that want to internationalize and go to a new market should consider different factors, if they want to be successful. Institutional adaptation is a vital part of success or failure of the globalization process. READ MORE

4. 3. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

5. 4. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

   University essay from Institutionen för marknadsföring (MF)

   Author : Sebastian Laier; Marieke Schramma; [2013]
   Keywords : SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

   Abstract : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. READ MORE

6. 5. Towards the Future in Urban Public Transportation : Exploring Business Models for Innovation & New Business Entry

   University essay from Handelshögskolan BBS

   Author : Enging Chan; Christopher Niesner; Yen Thi Hong Vuong; [2009]
   Keywords : public transportation; innovation; technology; business model; value innovation; commercialization strategies; organizational integration; corporate venturing.;

   Abstract : This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. READ MORE